Week 1

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7 & 8
The Vault

Week 1 – Laying The Groundwork

Week 1 lays the foundation for the entire program. This week we'll be discussing our game plan for the next 8 weeks, we'll dispel some common marketing myths and shed some light on marketing best practices. We'll also cover your USP, create a Customer Desire Mind Map, your Customer Avatar and your Feature/Benefit List. These are most important exercises in the whole program! Don't skip this step! And of course, if you have any questions, just let me know!


Click Here To Download The Week 1 Workbook

Week 1 – Video 1

Week 1 – Video 2


  • Complete the Customer Avatar exercise
  • Complete the Customer Desire Mind Map
  • Complete the feature & benefit brainstorming exercises
  • Figure out your Unique Selling Proposition
  • Write down your baseline numbers
  • Write down your sales goal for the next 3 months
  • Introduce yourself and your business to the Facebook Group
  • Buy at least 1 of the following “recommended reading” books – then read it.
    • No B.S. Direct Marketing – Dan Kennedy
    • No B.S. Grassroots Marketing – Dan Kennedy
    • Tested Advertising Methods – John Caples
    • Cashvertising – Drew Eric Whitman